Episode 18 - Designing for Positive Communities

In this episode, we talk to designer Daniel Cordner, the creative force behind Living Positive Victoria’s recent logo refresh and rebrand. Daniel shares insights into his design process, the evolution of the new node symbol, and how he balanced modern aesthetics with the heart and history of a 35-year-old community organisation.

We explore the role of lived experience in shaping the visual identity, why connection and simplicity became key themes, and how a brand can honour the past while looking confidently to the future.